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Zeoos, an eCommerce platform based in Lisbon, aims to streamline the digital sales process for brands, producers, and retailers through its B2B marketplace. This approach could reduce operational costs and enhance online reach compared to platforms like Shopify or WooCommerce. However, without clearly defined unique selling points, Zeoos faces the challenge of standing out in a crowded market. Nevertheless, its focus on B2B transactions and backing from investors like Lince Capital could provide the leverage needed to attract a dedicated user base and drive growth in the eCommerce sector.