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Yubo, a social platform based in Paris, targets Generation Z, allowing them to create and join global communities of friends. Using a freemium business model, Yubo offers both free and premium features to attract and retain users. Unlike broader platforms like Instagram, Snapchat, or TikTok, Yubo is focused on Gen Z and emphasizes community-building and social connectivity within this demographic. This focus could help Yubo carve out a niche in the competitive social media landscape. Supported by investors such as Alven Capital and Revaia, Yubo has the potential for significant growth but must continuously innovate to maintain its competitive edge.