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Yoni, based in Amsterdam, is a promising business in the sustainable femcare sector. It sells eco-friendly menstrual care products directly to consumers, capitalizing on rising demand for sustainable and healthier alternatives. By using eco-friendly materials, Yoni distinguishes itself from competitors offering conventional, less sustainable products, appealing to environmentally-conscious customers. Supported by investors like ROM InWest and Rabobank, Yoni is well-positioned to capture market share from traditional femcare brands. The company's focus on sustainability could drive significant growth as consumers prioritize eco-friendly options.