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XYZ Reality offers a compelling business opportunity by leveraging augmented reality (AR) to address inefficiencies and rising costs in the construction sector. Based in London and operating on a B2B SaaS model, the company targets industry players looking to modernize project management. By providing AR solutions, XYZ Reality replaces traditional methods like physical blueprints and manual inspections with precise digital alternatives, reducing errors and project expenses. Supported by investors such as Hoxton Ventures and Octopus Ventures, XYZ Reality is well-positioned for growth in the proptech space.