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Wethenew, based in Paris, is carving a niche in the streetwear and limited-edition sneaker market by offering a specialized and trustworthy marketplace. Targeting consumers directly (B2C), the platform addresses the complexities and risks associated with sourcing authentic, limited-edition items. By mitigating the high risks of counterfeits prevalent on other resale platforms and social media groups, Wethenew builds trust and attracts a dedicated customer base. Supported by investors like Angelsquare and Singular VC, the company's focus on authenticity and specialization differentiates it in the competitive ecommerce space, positioning it well for growth in the high-demand sector of exclusive fashion items.