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WeRoad holds notable potential in the travel tech sector by targeting millennials seeking adventure travel experiences. Based in Milan, the company employs a B2C marketplace model to attract young travelers who prefer unique, well-curated trips over traditional travel planning. Unlike conventional travel agencies or DIY online research, WeRoad offers tailored adventures that save time and reduce costs. This specialization in hassle-free, memorable experiences appeals strongly to millennials. With backing from investors like H14, WeRoad is well-positioned to capture a significant share of this growing market.