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Jude, a healthcare provider based in London, shows promising potential by addressing the often-overlooked issue of incontinence. By focusing on public awareness and tackling the stigma associated with bladder problems, Jude sets itself apart in the health tech and e-commerce sectors. Unlike traditional approaches that rely heavily on standard medical advice, Jude aims to create a more open dialogue about incontinence, leading to better management and improved quality of life for sufferers. Backed by investors like Eka Ventures and Joyance Partners, the company is well-positioned to disrupt the market, break societal taboos, and offer innovative solutions directly to consumers.