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Zapp has strong potential due to its unique 24/7 on-demand grocery delivery service, addressing consumer needs for convenience and urgency. Based in London, Zapp differentiates itself from traditional grocery shopping and scheduled deliveries by offering immediate access to groceries at any time. This addresses issues like inconvenient store hours and limited delivery slots, making Zapp a reliable solution for urgent grocery needs. With backing from investors such as Lightspeed Venture Partners and Atomico, Zapp is poised to scale operations and capture a substantial market share with its always-available service model.