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TreeCard, a London-based B2C company, offers a debit card that uses routine transactions to fund reforestation projects. By linking everyday spending with environmental action, TreeCard differentiates itself in the fintech and payments space. Unlike traditional donation methods or regular debit cards, TreeCard integrates reforestation efforts into consumer habits, potentially accelerating environmental impact. With backing from investors like Valar Ventures and Seedcamp, TreeCard is well-positioned to attract eco-conscious consumers and make a significant impact.