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Thriva offers a convenient solution for health-conscious individuals through at-home finger-prick blood tests. Based in London and operating with a direct-to-consumer model, Thriva eliminates the need for clinic or lab visits. This allows users to monitor their health easily from home, enhancing convenience and supporting early detection of health issues. Backed by investors like Target Global and Pembroke VCT, Thriva is well-positioned for growth. The market is ripe for innovations in health tech, with increasing consumer demand for accessible and personalized health solutions.