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THIS, a London-based company, shows strong potential in the growing plant-based product market. By innovating alternative meat products, THIS meets the increasing demand for healthier and more sustainable food options. Its dual business model serves both businesses and consumers, allowing it to scale and diversify revenue streams. Backed by investors like Seedcamp and BACKED VC, the company has solid growth prospects. To remain competitive, THIS should focus on product differentiation and robust branding to stand out in a crowded market. Environmental concerns and shifting health preferences away from animal meat further enhance its market opportunity.