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Taster, a London-based food delivery service, has strong potential in the growing market. By operating virtual restaurants exclusively through delivery apps, Taster meets modern consumer demands for convenience and variety. This model allows for a broad menu selection while avoiding costs related to traditional storefronts. Backed by investors like Balderton Capital and Octopus Ventures, Taster's scalable approach holds promise. While its primary competition comes from local restaurants offering delivery, Taster's focus on quality and efficiency through virtual kitchens could set it apart. With proper execution, Taster could significantly disrupt traditional food delivery services and become a key market player.