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Super Payments, a London-based fintech company, is challenging established giants like Visa and MasterCard by offering an alternative payment solution. It aims to provide a more cost-effective option than traditional payment processors, appealing to both businesses and consumers. However, their unique value proposition is somewhat vague, which may hinder clear differentiation in a crowded marketplace. Backed by investors such as Local Globe, Accel, and Union Square Ventures, Super Payments has the financial support to impact the current payment ecosystem. Success will depend on their ability to clearly articulate and deliver a distinct advantage over traditional payment fees and processors.