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Starling Bank, based in London, offers a fully mobile-centric banking experience that appeals to both individual consumers and businesses. Its user-friendly app provides comprehensive, real-time account management and financial services, addressing the inefficiencies of traditional banks reliant on physical branches and less efficient online services. Starling's digital-first approach enables lower fees and prompt service, giving it a competitive edge. Supported by investors like Chrysalis Investments and Goldman Sachs, Starling is well-positioned for growth in the mobile banking market.