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Sparxell, based in London, develops sustainable plant-based pigments as eco-friendly alternatives to traditional synthetic pigments. The focus on sustainability addresses environmental impact, health risks, and resource dependency associated with synthetic pigments. Supported by investors like PDS Ventures and L'Oreal, Sparxell is positioned for market success. Its B2C model enables direct engagement with eco-conscious consumers, potentially converting them into loyal customers. With a unique value proposition and strong investor backing, Sparxell shows promise in the biotech and manufacturing sectors, offering sustainable solutions in a growing global market.