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Rho Protocol, a decentralized trading platform based in London, shows significant potential within the deep tech and investing sectors. Its B2B SaaS model aims to capitalize on the growing demand for decentralized financial solutions. Unlike traditional centralized exchanges, which pose risks like centralized failures and privacy concerns, Rho Protocol offers a permissionless trading environment that could attract businesses seeking secure and transparent options. Backed by investors like Keyrock and Speedinvest, the company is well-positioned to capture market share and drive innovation in decentralized finance.