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Rest Less can grow significantly by serving the underserved over-50 market with tailored digital resources and community features. Backed by Octopus Ventures and Viola Ventures, the company is well-positioned to address social isolation and lack of targeted support in this demographic. Unlike general social media platforms, Rest Less focuses on the specific needs and interests of people over 50, offering relevant information and a sense of belonging. By providing valuable content and a supportive community, Rest Less stands out and may attract a loyal user base, paving the way for sustainable growth.