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Reduced, based in Copenhagen, transforms food and agricultural waste into valuable natural ingredients using fermentation technology. This innovation addresses issues like waste management, environmental impact, and reliance on synthetic ingredients. By converting by-products into useful ingredients, Reduced adds economic value and promotes sustainability. Compared to traditional disposal methods or synthetic components, Reduced offers a greener, more efficient solution that aligns with climate-conscious trends. Supported by prominent investors, the company's B2B model is robust and poised for growth in the environmental and food technology sectors.