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Raylo shows strong potential with its innovative approach to making high-cost smartphones accessible through leasing options. Based in London, the platform targets consumers who find traditional purchasing methods expensive or cumbersome. By focusing exclusively on smartphones, Raylo differentiates itself from competitors with higher upfront costs and slower upgrade cycles. Backed by reputable investors and targeting a clear niche within the e-commerce sector, Raylo is well-positioned to attract customers seeking flexible, cost-effective ways to stay updated with the latest technology.