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PrimaryBid has strong potential by democratizing access to public equity offerings for everyday investors, a market largely overlooked by traditional brokerages. The platform allows retail investors to participate in capital raises previously limited to institutional players, tapping into an underserved segment. Located in London, PrimaryBid's approach aligns with global trends toward financial inclusivity and transparency. Support from investors like SoftBank Group and Omers Ventures indicates strong market confidence and provides resources for scaling. By focusing on equal access for all investors, PrimaryBid can differentiate itself from competitors and build a loyal customer base.