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Pretto, a Paris-based company, aims to simplify the home loan process with its AI-powered mortgage platform. By expediting this traditionally cumbersome process, Pretto offers a competitive edge over traditional mortgage brokers and direct bank applications, which often involve higher complexity, longer processing times, and more errors. Their SaaS model allows other businesses to use Pretto's technology, while their marketplace approach connects users with mortgage providers more efficiently. Backed by investors like Alven Capital and Eurazeo, Pretto is well-positioned to meet the growing demand for digital solutions in the mortgage industry and could set a new standard for user experience in home financing.