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Planet Farms has significant potential in the agritech industry due to its focus on vertical farming technology. Located in Milan, the company targets consumers directly, offering a modern alternative to traditional farming. Vertical farming allows for growing crops in urban environments with minimal land use, reduced water consumption, and lower resource inputs. This approach positions Planet Farms favorably against traditional farms, which often face higher resource usage and sustainability issues. Supported by a major financial institution, Planet Farms is well-placed to innovate and expand, addressing the demand for fresh, locally-sourced produce in an eco-friendly manner.