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Permutive offers strong potential with its specialized data management platform for publishers. Operating out of London on a software-as-a-service model, Permutive helps publishers manage and utilize data more effectively, addressing inefficiencies in traditional methods. This tailored solution improves advertising revenue and audience targeting. Backed by high-profile investors like SoftBank Group, the company enjoys confidence in its growth prospects. Permutive's focus on the unique needs of publishers sets it apart from generic data management platforms, giving it a competitive edge in the adtech and media landscape.