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Zilch shows strong potential with its innovative approach to buy now, pay later (BNPL) services. By allowing customers to use the service wherever Mastercard is accepted, Zilch offers flexibility and convenience compared to other BNPL providers limited to specific retailers. Positioned in London, a global financial hub, and backed by investors like Gauss Ventures and Goldman Sachs, the company benefits from both financial support and industry expertise. However, Zilch must be mindful of competition from traditional credit cards and other BNPL providers that may offer lower interest rates or more varied payment options. With strategic expansion and competitive pricing, Zilch has the opportunity to become a leader in the BNPL space.