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Paynest, based in London, offers a financial wellbeing platform aimed at improving employees' financial health and overall wellbeing. Operating on a B2B SaaS model within the fintech sector, the platform's primary goal is to alleviate financial stress, subsequently boosting productivity and reducing turnover rates. Unlike traditional methods where employees manage finances independently or use various tools, Paynest provides a more integrated solution. By focusing on holistic financial wellbeing, Paynest aims to enhance employee satisfaction and retention, making it a compelling option for companies investing in their workforce's financial health. With backing from investors like M4 Ventures and Lince Capital, Paynest has strong financial support to scale its offerings.