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Oritain has strong potential due to its unique approach to verifying the true origin of products in supply chains. Using forensic science, Oritain provides a more reliable solution than traditional methods like documentation and audits, which are prone to tampering. Their service reduces risks related to fraud and compromised product integrity, helping maintain brand reputations. Operating on a B2B model from London, Oritain enhances credibility in the foodtech and logistics sectors by offering higher accuracy in traceability. Backed by investors such as Long Ridge Equity Partners and Highland Europe, Oritain is well-positioned to scale and significantly impact the market.