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Due, a blockchain payment platform based in London, shows potential in the evolving fintech landscape. Its model targets consumers directly, offering secure and transparent transactions, crucial in the digital age. Specializing in blockchain-enabled payments, Due stands out against traditional banking systems and other blockchain platforms, often characterized by higher fees and longer processing times. Despite fierce competition, Due's focus on efficient payments could attract a substantial user base. Backed by investors like Fabric Ventures and BlockTower Capital, Due demonstrates strong market potential and scalability.