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Ometria, based in London, excels in the B2B SaaS space by boosting CRM revenue for retailers through personalized messaging. This platform meets the rising demand for data-driven marketing, enabling companies to create customized customer interactions that drive higher engagement and profitability. Ometria's advanced segmentation and automation, tailored specifically for retail, result in more effective campaigns and fewer missed revenue opportunities compared to generic marketing tools. Backed by investors like Octopus Ventures and Samos Investments, Ometria is well-positioned to capitalize on its niche and potentially outpace competitors using less specialized, manual approaches.