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NorSun, a solar energy company in Oslo, operates within the climate tech and green tech sectors, focusing on manufacturing solar solutions for businesses. Supported by investors like Good Energies and ITOCHU Corporation, NorSun is well-positioned in the market. However, the competitive landscape poses challenges. The company offers solar energy solutions, but without clear differentiation, it may struggle against both traditional fossil fuel-based energy providers and other renewable energy suppliers. The environmental benefits and potential for reduced energy costs offer strategic advantages. To secure a leading market position, NorSun needs to clarify its unique value proposition and highlight its competitive edge more effectively.