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Mytraffic, based in Paris, is a SaaS platform that leverages advanced data analytics to offer insights into traffic patterns. Focusing on a B2B model, it targets businesses in need of precise traffic data, particularly in business intelligence and real estate. The company’s platform provides better insights compared to basic tools and manual methods, leading to improved decision-making and efficiency in traffic management. With backing from investors like Alven Capital and AXA Venture Partners, Mytraffic is positioned to become a key player in its market, helping businesses make smarter, data-driven decisions.