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Multifi has substantial potential due to its focus on offering financing solutions tailored for small and medium-sized businesses in London. Unlike traditional banks, Multifi provides more flexible and accessible funding options, helping SMBs overcome growth hurdles and cash flow issues. By targeting an underserved segment, Multifi positions itself as a crucial resource for businesses facing limited growth or financial strain. Supported by investors like Fasanara Capital, Multifi can scale its services, expand its market presence, and drive significant financial innovation for its clients.