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Mindfuel, based in Munich, shows strong potential in the data monetization market with its SaaS platform for businesses. Its advantage lies in converting data assets into revenue efficiently, addressing issues like lost revenue opportunities and underutilized data. By focusing on SaaS, Mindfuel offers a streamlined approach that simplifies the monetization process, setting it apart from traditional data brokerage services. This specialization could attract businesses aiming to unlock hidden data value, making Mindfuel a strong competitor in data and analytics. Backed by Project A Ventures, Mindfuel is well-positioned for scaling and further innovation.