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Mimica, based in London, develops temperature-sensitive labels and caps that indicate true food freshness, positioning it as a key player in food safety and waste reduction. By improving on traditional methods like expiration dates and visual inspections, Mimica aids businesses in manufacturing, supply chain, and foodtech sectors in better food quality monitoring. Their innovative packaging offers real-time freshness indicators, reducing food waste and enhancing consumer safety. Supported by investors like Khosla Ventures, Entrepreneur First, and Episode 1, Mimica's B2B and SaaS model shows strong potential for wide industry adoption, especially given the rising focus on sustainability and safety in food production and supply chains.