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Luko, based in Paris, blends home insurance with security technology to offer a unique consumer product. Targeting the B2C market, Luko provides a simplified, integrated home protection service. Traditional insurance firms and standalone security systems are its main competitors, but Luko's combined approach could offer superior peace of mind. Despite potential challenges like higher premiums and security gaps, its unique service combination distinguishes it. Supported by investors such as Accel, EQT Ventures, and Speedinvest, Luko is poised for growth in a rapidly evolving market.