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Lassie, a digital pet insurance platform based in Stockholm, has significant business potential due to its innovative approach in the health tech and pet tech sectors. Operating as a B2C marketplace, Lassie simplifies purchasing and managing pet insurance, contrasting with traditional brokers who often present time-consuming processes and higher costs. The platform offers a fully digital experience, providing greater convenience and faster claims processing for pet owners. Supported by investors like Balderton Capital, Felix Capital, Inventure, and Passion Capital, Lassie is well-positioned to disrupt the pet insurance market by addressing key pain points and enhancing user experience.