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Jolimoi has the potential to impact the beauty shopping market with its unique approach combining scientific data and human expertise for personalized recommendations. Based in Paris, this B2C marketplace offers tailored beauty product suggestions, leveraging scientific insights and expert advice. This contrasts with traditional methods where consumers rely on generic recommendations from in-store consultants or online reviews, often leading to ineffective choices and lower satisfaction. By addressing these gaps and optimizing customer experience, Jolimoi is poised to build a loyal customer base and attract investors such as Seventure Partners, who value innovative, customer-centric ecommerce solutions.