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Smiler, an Amsterdam-based marketplace for photographers, addresses gaps in the current photography market. By centralizing and structuring interactions between photographers and clients, Smiler simplifies booking processes and increases job consistency. Through its digital platform, photographers can reach more clients without relying on personal networks or traditional ads. Backed by significant investments from respected funds, the firm is poised for growth and innovation. The main challenge will be scaling quickly while maintaining quality and reliability, but its niche focus provides an advantage over more generalized services.