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Jamango, based in Dublin, offers a user-friendly game creation platform aimed at consumers. Unlike traditional game development software that requires technical expertise and a steep learning curve, Jamango emphasizes ease of use and accessibility, enabling aspiring game developers to bring their ideas to life. By democratizing the game creation process, Jamango taps into a broad market of hobbyists and amateur developers usually excluded by more complex tools. Backed by investors such as Elkstone and Delta Partners, Jamango is well-positioned to attract a diverse user base and drive growth in the gaming industry.