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Huel, based in London, is making a mark in the foodtech sector by offering plant-based meal-replacement products directly to consumers. Their business model addresses the growing demand for healthy, convenient food options, especially for those with busy lifestyles or dietary restrictions. By focusing on easy-to-prepare, nutritious powders and drinks, Huel effectively competes against traditional meal preparation and other meal-replacement options. Backed by investors like Highland Europe and Inclusive Ventures Lab, Huel is well-positioned to expand its market presence and innovate in plant-based nutrition.