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Hexis, based in London, leverages analytics to create tailored nutrition plans for athletes. As a B2B SaaS platform, it addresses a market gap where athletes often depend on generic advice, personal dietitians, or self-managed diets, leading to suboptimal performance and potential nutritional deficiencies. Utilizing data, Hexis provides precise nutrition guidance to enhance athletic performance and recovery, distinguishing itself from broader solutions. Backed by APEX Capital, Hexis is well-positioned to meet the growing demand for specialized, data-driven health and performance optimization in sports.