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Lightyear addresses a critical pain point in the investment world: the complexity and cost of global investing. Based in London, Lightyear aims to democratize access to global markets by offering a platform that eliminates traditional barriers and fees, making international investments easier and more affordable. This distinguishes it from traditional brokerage services, which often have high fees and complexity, limiting access and reducing potential returns. By focusing on affordability and simplicity, Lightyear appeals to a broad audience, from individual consumers to businesses. Supported by investors like Lightspeed Venture Partners and Mosaic Ventures, Lightyear is well-positioned to disrupt the market and drive growth in the fintech sector.