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Sona, based in London, offers a robust opportunity in the B2B SaaS market with its intelligent workforce management platform for frontline enterprises. It addresses inefficiencies in traditional scheduling, manual time tracking, and disjointed management tools, providing a cohesive solution to enhance productivity and reduce operational costs. Its focus on frontline enterprises distinguishes it from more generalized tools, making it an appealing choice for businesses needing specialized workforce management. Backed by prominent investors, Sona is well-positioned to capture substantial market share and improve operational efficiency for its clients.