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Orbital stands out in the payments industry by combining traditional and cryptocurrency transactions into a single platform. This addresses a market gap where many use separate systems for fiat and crypto payments, leading to inefficiencies and potential security issues. By integrating both payment types, Orbital simplifies transactions and captures opportunities in the growing crypto space. The company needs to focus on optimizing payment processing and ensuring robust security to maintain user trust and streamline operations. With its innovative platform and strategic location in London, alongside backing from investors like GSR Ventures and Golden Record Ventures, Orbital is well-positioned to capitalize on the evolving payments landscape.