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Gensyn, a London-based protocol company, offers an innovative approach to optimizing machine learning computation. By improving processes for running machine learning tasks, Gensyn addresses high costs, low efficiency, and scalability challenges associated with traditional cloud or on-premise hardware. This gives them a competitive edge in attracting businesses aiming to enhance their AI operations while controlling expenses. With backing from investors like A16Z and 7percent Ventures, Gensyn has the potential to solidify its position in the B2B market by continuously enhancing its protocol to meet the growing demand for efficient machine learning solutions.