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Flo Health differentiates itself in the health tech market by offering AI-driven personalized insights tailored to women's reproductive health, addressing a significant industry gap. Unlike general health apps or traditional consultations, Flo provides a comprehensive and convenient solution for tracking and managing reproductive health through its freemium B2C model. This approach offers users more personalized and timely information than manual tracking or standard healthcare consultations. Backed by investors like Target Global and VNV Global and based in London, Flo Health is well-positioned for growth. Its AI-based approach to women’s health needs could lead to higher user engagement and retention, solidifying its competitive edge.