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Fertifa has significant potential in the health tech sector by focusing on fertility treatment for employees. Based in London, this B2B company addresses the growing need for employer-supported fertility services, which can help reduce employee stress and improve satisfaction. With strong investor backing, Fertifa is poised to disrupt traditional models where fertility issues are often unsupported by employers. This approach could lead to better talent retention and a more supportive work environment. Fertifa's unique value proposition lies in tailoring fertility support specifically to employee needs, setting it apart from general healthcare benefits.