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Dija, based in London, offers ultra-fast grocery delivery, promising arrival at customers' doors in under 10 minutes. This addresses a key pain point of traditional grocery shopping and scheduled deliveries, which often involve longer waiting times and may not meet immediate needs. By focusing on rapid delivery, Dija differentiates itself from longer-term competitors, offering a convenience especially valued today. Backed by investors like Index Ventures and Passion Capital, Dija has the support to refine operations and scale effectively, positioning it to secure significant market share in urban grocery delivery.