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Connect Earth, based in London, has strong potential by focusing on the fusion of carbon data and sustainable finance. As a B2B SaaS provider, it leverages self-reported data and third-party sustainability reports to track carbon footprints accurately. This is valuable for financial institutions and businesses aiming for sustainable investment decisions amid increasing regulatory and consumer pressure. Backed by investors such as Entrepreneur First and Gresham House Ventures, Connect Earth is well-positioned to capitalize on its niche in integrating carbon data for financial applications, addressing the lack of accurate carbon metrics that often lead to unsustainable investments.