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Conjura has strong potential in the business intelligence and analytics sector by integrating consultancy, software engineering, data science, and analytics into a single platform. Serving enterprise clients through a B2B SaaS model, the London-based firm addresses market inefficiencies where businesses often face fragmented insights and higher costs from hiring separate specialists. Conjura provides an end-to-end solution that drives actionable insights, making it appealing for companies seeking to optimize operations and decision-making. Backed by investors like Middlegame Ventures and Act Venture Capital, Conjura is well-positioned to capture significant market share and enhance operational efficiency for its clients.