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Cajoo, a Paris-based platform, aims to deliver groceries to customers within minutes, targeting the B2C market. Using artificial intelligence and mobile technology, Cajoo optimizes logistics for rapid delivery, offering an advantage over traditional grocery stores and scheduled delivery services. This model appeals to urban residents with busy lifestyles by providing significant convenience and time savings. However, maintaining extremely fast delivery times can be challenging, potentially leading to higher operational costs or logistical issues. Success in this niche will depend on efficient execution and maintaining high service quality.